The Ad they don't want you to see
Role: Produced, wrote and edited.
Directed by Simon Ryninks
Commissioned by rights organisation SumOfUs
Cinematography by Katie Goldschmidt
VFX/ Colour Grading by Battlecat Studios
I was commissioned by SumOfUs to create a short parody advert to coincide with the launch of Crystal Pepsi. A pastiche of the original 1992 Pepsi advert starring Cindy Crawford, except in our version there's a twist.
To date, the video has been viewed over 2 million times across Facebook and YouTube.