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Crystal Pepsi

The Ad they don't want you to see

Role: Editor and Writer

Directed by Simon Ryninks

Commissioned by rights organisation SumOfUs

Cinematography by Katie Goldschmidt

VFX/ Colour Grading by Battlecat Studios

We were commissioned by SumOfUs to create a short parody advert to coincide with the launch of Crystal Pepsi. A pastiche of the original 1992 Pepsi advert starring Cindy Crawford, except in our version there's a twist.  


To date, the video has been viewed over 2 million times across Facebook and YouTube. It has also featured on notable websites including AdWeek, Creativity Online, Ad Age, The Stable, and Politico. 

2+ million views.

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